Greens Medical
Greens Medical
Greens Medical Group is a project that challenges the traditional notions of Healthcare Design and aims to create a more optimistic and welcoming Healthcare experience for their patients as well as their staff. The design direction let us explore what the future of healthcare facilities could look like, and how we as design experts can provide a more positive experience in a place that may feel daunting and sterile to many people.
Location
Style
Category
The Brief
This clinic was Greens Medical’s expansion to a secondary location. Our major challenge was in the design brief which asked us to move away from the typical idea of healthcare clinics in order to ‘de-medicalise’ the space. We were given the opportunity to fully redesign the clinic’s brand identity, which meant we had to consider many aspects in how to successfully establish the clinic in a completely new industrial development in Melbourne’s South East.
The Approach
We tackled the challenge by ensuring that our Front of House space was designed as a grand statement. The design team achieved this by having an exposed ceiling along the facade of the building and creating a feature 'shopfront' through the use of feature wall panelling, led lighting, and the accent teal colour of our client’s branding. We introduced curves throughout the design to soften up the space and to add a sense of movement to bring the design to life. We also used warm timber finishes and greenery to brighten up the space, making it more inviting.
The Outcome
The project features the use of warm timber finishes, greenery, and high facade glazing for lots of natural lighting; bringing the outside in. This creates a calming and much more optimistic experience for those that visit and work in the space. Even with an already established Clinic and strong ties within the Healthcare industry, this project was able to exceeded our client's expectations. According to their Practice Principal, “We've never seen a Clinic design that's so vibrant and inviting, it's a statement piece and will contribute to the success and growth of the business”.
